We respect your privacy and are committed to protecting your personal data.
1 Important Information
Aerial is hosted by From the Fields (Registered in England and Wales under company number 8398472).
Data may be collected by the Aerial producers and registered ticket provider in relation to the event, as outlined in the terms below.
If you have any questions or would like to contact us about this Privacy and Cookies Policy, please do so at the following:
Aerial, 5th Floor, 20 Dale Street, Manchester, M1 1EZ, United Kingdom
Complaints: You have the right to lodge a complaint at any time to the Information Commissioner’s Office (ICO) (https://ico.org.uk), who are the UK supervisory authority for data protection issues. We would appreciate the opportunity to deal with any concerns you address before approaching the ICO. Please contact us in the first instance at the above address.
Changes in your information: It is important to ensure the personal data we hold about you is accurate and up-to-date. Please keep us informed if any of the details you provide change during the course of your relationship with us.
Data we collect about you and when
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
Contact Data includes billing address, delivery address, email address and telephone numbers.
Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us or our partners or Event suppliers.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
Sensitive Data personal data that is deemed by data protection laws to be special category data including health related data and data related to user disabilities.
We use different methods to collect data from and about you directly, indirectly or through third parties.
If you make a ticket purchase with us we will collect any information necessary to fulfil your transaction (including Identity Data, Contact Data, Financial Data and Sensitive Data) as follows:
We collect your name, age, email address, account password, date of birth, and payment details so we can process your ticket purchase and deliver your ticket by post or email.
We collect information about any requirements you may have in order to attend the Event. This may mean providing us with information including further basic details, including your age or Sensitive Data relating to health or any disabilities.
In some circumstances, if applicable to certain Events, we may require to collect additional information specifically relevant to your ticket purchase, which could include verifying your age with identification for entry or fraud prevention and detection.
During your booking of a ticket for an Event via the Site you can opt-in to receiving electronic marketing communications. You can also use the Site to subscribe to receive information by email about our events or services, including newsletters.
You can unsubscribe from our marketing emails at any time by following the unsubscribe link on the relevant email.
If you make a purchase with us we will collect any information necessary to provide you with your purchase (which may include Identity Data, Contact Data, Financial Data and Sensitive Data). For example:
We will typically ask for your name, age, email address, account password and date of birth so we can process your Event ticket purchase, deliver your ticket to you;
We will collect information about any particular requirements you may have in order to gain access to an Event: this may mean providing us with information about your physical health, disabilities or similar Sensitive Data;
If there are circumstances where we need to verify your age for entry to an Event or for fraud prevention and detection, we will ask for proof of identity and age (such as a driver’s licence or passport); and
We use third parties (such as ticket agencies and online payment gateways) for all card and payment transactions but do not retain any card details. We retain reference details of the card transaction. When you enter card details you are in communication over a secure link with any financial system and payment gateway provider we may use from time to time. The payment gateway/third party payment provider may also hold your card details;
If you require a disabled access ticket, you might need to disclose certain Sensitive Data (such as health or medical information) as evidence. This information is passed onto the Promoter for the Event you are booking your ticket for and may be used to ensure entry.
When you contact us through our Site using one of our online forms, our social media channels, any review websites, or by telephone or email, we may retain Profile Data and related information (including a copy of these conversations) in order to fulfil and resolve your question related to your query and/or your booking.
When you browse our Site, information about your visit is collected and stored in our web server logs. As you navigate through the Site, the server logs stores the details and contents you request and stores your IP address and the date and time of your page requests. We collect this Technical Data in order to enhance yours and other users’ experience when using the Site.
When you browse our Site, information may be collected by a third-party analytics service provider on our behalf and/or may be collected using cookies including length of visit, page views, geographical location, your device. Data obtained via cookies and similar technologies will be processed in accordance with the cookies policy below. We collect this Technical Data in order to enhance yours and other users’ experience when using the Site.
Email Engagement & Responses
We may collect information (including Profile Data and Usage Data) on how you respond, engage and submit information from emails we send you, for example, if you opened or actively engaged with the content by clicking a link.
Information posted on third-party online platforms
When using online platforms that are associated with our Site, such as a review website or a social media channel, we may collect information (including Profile Data) relating to all posts, inclusive of comments made online about our events, ourselves and that are visible in the public domain.
For instance, if you leave a review about Aerial on a third-party social media website, or a review website, we collect this information for the purposes of improving our services to customers and such information will be governed by this policy.
Booking on third-party online platforms
When you book tickets for an Event on our Site, we may offer a quick registration option through your existing social media accounts or a quick pay function, these include Facebook and Apply Pay.
If you sign in through your social media account, we may obtain information, such as your profile name, in accordance with your privacy settings on that social media site. Please read the privacy policies and check your privacy settings of those social media sites to learn how they manage your information.
How we use your personal data
We will only use your personal data where the law allows and permits us to act. Most commonly, we will use your personal data where:
We need to perform the contract we are about to enter into or have entered into with you or to take steps at your request before entering into such a contract, including to complete the sale, including management of booking, printing and delivery of your ticket(s).
When necessary for our legitimate interests, or those of a third party for the Event you have booked ( where your interests and fundamental rights do not override those interests).
When necessary to comply with a legal or regulatory demanded obligation.
Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). Further details of our legitimate interests used as a basis for processing your personal data are set out in the Table in the Appendix to this Policy.
Consent and Marketing
Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email [text or other electronic message]. Should you have provided consent when making a booking or when subscribing to our marketing database, we may use your information provided for marketing purposes by email [text or other electronic message] (to the extent consented to). You have the right to withdraw consent to marketing at any time.
There may be other specific situations where we seek your consent to certain types of processing of your personal data, in which case, consent will be the basis for processing of that particular type of processing.
Opt Out : You can opt out by following the opt-out links on any marketing message sent to you or via your account profile preference settings. You will be provided the opportunity to customise, update or unsubscribe from our marketing emails at any time and we respect your choice and privacy at all times.
Purpose and basis of processing
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table at the end of this policy.
We collect and use your personal information to:
Process and deliver your ticket or any other goods by post or email and information requested. (Identity Data, Contact Data, Financial Data)
Enable us to provide customer service and support and deal with enquiries, update you of changes to your ticket and contact you with service messaging regarding important event information relating to your ticket. (Identity Data, Contact Data, Profile Data Usage Data)
Enable us to monitor access and attendance at our Promoters’ events, inclusive of your entry to events, age and identification verification, or where applicable, other applicable information in relation to your ticket including medical or disability information provided. (Identity Data, Contact Data, Profile Data, Usage Data, Sensitive Data)
Provide insight to improve and update the experience of our Site and ensure content from our Site is presented to you correctly with factual information and details of the event you are booking for. (Profile Data, Usage Data)
Enable us to carry out aggregated and anonymised research and analysis on engagement with Site goods and services.
Disclosure of personal data to third parties
We may share your personal data with:
Our Promoters and Event partners who manage and promote the Event which you have booked for to fulfil your ticket order and other purchases, including (but subject to) your marketing consent preferences.
Advertisers and their networks to serve relevant, customised adverts based strictly in anonymised or aggregated form, subject to appropriate cookie and/or opt-in consents.
Service providers acting as processors who provide IT and system administration services, data analytics, marketing or other services
Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based who provide consultancy, banking, legal, insurance and accounting services.
HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers who require reporting of processing activities in certain circumstances.
Partners or suppliers acting as processors or controllers who will provide goods or services to you relating to the Event and who need such personal data in order to fulfil such goods or services.
Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.
We require all third parties, inclusive of Promoters of the Event you book a ticket for, to respect the security and privacy of your personal data and treat it in accordance with the law.
We only permit our third party service providers who process your personal data on our behalf to process your personal data for specified purposes and in accordance with our instructions.
Internal Third Parties – We may share your personal data with other companies in our group of companies acting as joint controllers or processors and who provide IT and system administration services and undertake leadership reporting and/or who provide services in order to fulfil our contract with you.
Change of purpose
We will only use your personal data provided for the purposes we collected it for. If we require to use your personal data for an unrelated purpose, we will notify you and explain the legal basis for us to process your data for this purpose.
Transfers of personal data outside the EEA
If the United Kingdom leaves the European Union, personal data will be processed in, and may be transferred from our European Union service providers to, the United Kingdom; in such event, we will take steps to ensure that any transfers of your personal data between the European Union and United Kingdom are carried out in accordance with applicable data protection laws.
Third Party Content
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including (i) providing you a service to deliver or provide your ticket and any other goods or services you have requested from us or this Site (ii) sending you marketing and related communications that you have requested and consented to (iii) for the purposes of satisfying any legal, accounting, or reporting requirements.
Additionally, we will retain your data for as long as is necessary in order to enforce or defend our legal rights, and in accordance with any legal obligations we are demanded to comply and enforce.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
In some circumstances, we may anonymise your personal data for research and statistical purposes only.
You may request us to delete your data. Please see section ‘Your Legal Rights’ below for further information.
We strive to ensure your data with us is safe, and we have put in place the appropriate security measures to prevent your personal data from being compromised, altered, damaged, disclosed, accidently lost, used or accessed in an unauthorised manner.
In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Your legal rights
You have the following legal rights to:
Request access to the personal data that we hold about you. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request to correct, update and amend any personal data that is incorrect or incomplete. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request not to use your personal data for marketing purposes. You can do this in the manner explained in this policy including by unsubscribing from marketing by following instructions in our email communications.
Object to automated decision making and profiling using your personal data.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request to erase your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see above), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
No fee usually required: You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances to the extent permitted by applicable laws including GDPR.
What we may need form you: We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond: We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Table of purposes and basis of processing of personal data
Type of data
Lawful basis for processing including basis of legitimate interest
To register you as a new customer or partner or supplier
(a)Performance of a contract with you.
To process, fulfil and deliver customer and supplier orders including managing payments, fees and charges
(a)Performance of a contract with you.
To manage and maintain our relationship with you (or your organisation) which will include:
(a) Performance of a contract with you.
To enable you to partake in a promotion or complete a survey or feedback request.
(a) Performance of a contract with you.
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise).
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy).
To carry out direct marketing via the Site and other channels and communications.
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy).
To respond to your enquiry and/or make suggestions and recommendations to you about goods or services that may be of interest to you.
Necessary for our legitimate interests (to develop our products/services and grow our business).
To ensure network, information and system security
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, business reorganisation or group restructuring exercise).
To carry out corporate operations and due diligence (reporting of management information, operation of financial/risk/credit models, back office operation, managing third party service providers, corporate reorganisations, corporate or asset sales of our companies or businesses).
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, business reorganisation or group restructuring exercise, investment or sale of our group companies or business)
To procure goods and services or other tangible or intangible assets or property from suppliers and to procure sub-contractors
(a) Performance of a contract with you;
To report potential crimes to relevant authorities or assist with their enquiries.
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security).
To detect and prevent, by appropriate measures, fraud and crime.
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security).